Shiksha

P&G and Shiksha: Increasing Access to Education in India

India has the world’s largest population of uneducated children, with nearly half of all children there not attending school. The Shiksha program (Shiksha - Hindu for "Education") is dedicated to fighting that trend, helping to provide access to education for more children.

Project Shiksha

In India, over half of all children don’t attend school, especially in small villages like Bhoipali. But the Shiksha program, sponsored by P&G, gives children there the education and confidence they deserve.

The program funds NGO efforts to address the underlying causes of poor access to education, such as poverty, health issues, and access to immunization. In cases where schools don’t exist, the program also funds their construction.

87,000 Children reached in 5 yeard translating to: 2,623 Children mainstreamed into formal school; 100 Full enrollment villages; 85 Villages free of child labor; 4,495 Children immunized.

Each time a consumer bought a large pack of any P&G brand in India between April and June of 2010, part of the proceeds went toward leading children on the path to education.

Shiksha also benefits from the direct involvement of P&G employees. Each year, employees participate in a Shiksha Walk-a-thon, joining their families and others in raising awareness for the cause.

Shiksha. P&G Live, Learn and Thrive