Procter & Gamble

Every year, 128,000 people die from maternal and neonatal tetanus—a completely preventable disease. So for the fourth year running, Pampers is teaming up with UNICEF to deliver the vaccines that vulnerable woman and their children need.

The effort gets our consumers involved. With the purchase of one pack of Pampers, one dose of the vaccine is donated. Our campaign has created the highest awareness ever for maternal and neonatal tetanus, helping put the disease back on the agenda of health authorities.

Since the start of the campaign, a total of 45.5 million women and their babies have been protected against maternal and neonatal tetanus—but more work remains to meet our goal of eliminating the disease by 2012. Pampers has committed to provide the vaccine to target and protect an additional 33 million women and their babies in at least 32 countries around the world.

In 2009, we added a new form of employee involvement. P&G and UNICEF have teamed up to offer P&G employees in Western Europe the opportunity to take a three-month paid sabbatical and work with UNICEF. The program is aimed at employees who have always wanted to undertake humanitarian work but have not had the chance before.

UNICEF will be able to benefit from the diverse backgrounds of P&G employees as they apply such skills as communications, promotion, leadership training, and supply chain management. Although resource requirements for UNICEF are ever-changing, three to four assignments are expected per year. The first volunteers will begin in the spring of 2010.