Procter & Gamble

Operation Velo: Helping Kids Get to School in Rural Morocco

This program contributes to fight against school abandonment in rural areas of Morocco through a partnership with a local NGO. Operation Velo donates bikes to children in villages far from the school, helping them continue to go to school and learn.

So far, 1,200 bikes have been provided to students in rural areas. Since then, a very low school abandonment rate has been reported, children have been educated about the rules of the road, and safety equipment such as helmets and armbands have been provided.

Buen Comienzo: Giving a Good Start to Children in Latin America

A widespread consensus has emerged on the importance of early childhood development (ECD) to the long-term well-being of children, and P&G Latin America has identified this issue as its top social priority. Since 2004, P&G has promoted ECD through different projects, with a vision of articulating and evolving those isolated efforts into a single, significant program that truly makes a difference.

Our vision is to fully establish by 2015 an ongoing, multi-stakeholder program in Latin America that will enhance the development of children ages zero to six, helping them to learn and thrive in life.

Since the program’s inception, more than 4,000 children have been accompanied in Argentina to ensure a healthy start. 40,000 Chilean families have been trained to better stimulate their children. 18,000 Mexican children have received their birth registrations. And similar results have been achieved in Brazil, Peru, Venezuela and other Latin American countries.

Manchay Vive: Building a Culture for Healthier Infants in Peru

The Manchay Vive program was created to reduce infantile morbidity in Manchay, Peru. It offered preventive activities intended to generate a culture of health.

During the program’s duration, clinical histories were compiled for 3,000 children up to age 10. 1,500 children between ages three and seven benefited from nutritional and parasite controls. 1,500 parents received parental instruction, and 1,000 mothers experienced preventive talks and nutritional and medical orientation.

Downy Touch of Comfort: Comforting Sick Children with Quilts

More than six million children are hospitalized each year in the United States, forced to confront the challenges of overcoming illness while being away from home in an unfamiliar environment. In order to bring a little comfort and security back to some of these children, Downy fabric softener, in partnership with Quilts for Kids, Inc., has launched the Downy Touch of Comfort program to provide quilts to these children while hospitalized.

SOS Enfance Mal Logée: Helping French Children Get Better Housing

“SOS Enfance Mal Logée” is a P&G multi-brand charity campaign that has been running since 2001 to support the housing program of the Fondation de France, one of the largest French NGOs. The campaign is aimed at raising funds to help families with children suffering from poor housing conditions. The objective is to create a decent home environment where children can stay with their parents and live, learn and thrive.

In parallel to the funds raised through the purchase of P&G brands, P&G French employees can get personally involved in the program. The employees’ effort is led by a team of volunteers who organize regular events at the P&G offices to increase the Company’s donation.

Since 2001, P&G France and its employees have been donating more than two million euros to the Fondation de France, benefiting more than 2,500 families.

Restos-Bébés du Cœur: Supporting Underprivileged Mothers and Children in France

P&G France supports one of the largest and the most preferred NGOs among French consumers, les Restos du Cœur. One branch of the association is the “Restos-Bébés du Cœur,” which creates specialized centers to answer the specific needs of underprivileged mothers and children from 0 to 18 months old who live below the standard of living.

Every week, this association welcomes mothers with their children in their centers, providing food and basic products for their babies, helping them with administrative forms, guiding them towards appropriate public social bodies, and giving them advice on hygiene and nutrition for their children. In short, these are places where mothers can find help and support and places where children can live, learn and thrive.

Recently, two new Bébés du Cœur centers have opened, P&G employees have been engaged to volunteer their time, and an in-store campaign collected 285,000 euros’ worth of donations.