Water

For P&G, water is of crucial importance to both the production and use of our products, so our approach to water aims at responsible use by both our Company and our consumers.

And because a lack of safe drinking water is a leading cause of debilitating disease and death in developing countries, especially for young children, we also want to help provide safe water to children in need.

Sustainable Water Management

P&G has formed a multidisciplinary Water Council internally. The group examines risks and opportunities related to our products and plants, and works on the renewal of our corporate water strategy.

Product Innovation

Water efficiency is an important element in our product innovation. We are working on technologies that require less water when the consumer uses our products. In addition, we collaborate with external partners to educate consumers about opportunities to save water.

Operational Improvement

Within our plants and other sites, we continue to work on increasing our water efficiency and savings. We also focus on continually improving the quality of the water leaving our plants.

Social Commitment

P&G’s Children’s Safe Drinking Water program helps address the critical need for safe drinking water. P&G is committed to long-term, not-for-profit provision of our PūR Purifier of Water technology in the developing world in an effort to reduce illness and death, particularly in children. Through June 30, 2009, we have provided more than 1.6 billion liters of safe drinking water since inception of this program in 2004.