Along with our agency partners, P&G won a total of 14 Lions in 2010 and had 23 campaigns shortlisted. The 2010 P&G Lion breakdown is as follows:
| Grand Prix - 1 | |
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FILM “Smell Like a Man” and “Man” by Wieden + Kennedy, Portland, USA, Product & Service, Cosmetics and Beauty |
Gold - 2 |
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RADIO: “Battle” by LAPIZ Chicago, USA, Household RADIO: “Battle” by LAPIZ Chicago, USA for Best Use of Music and/or Sound Design |
Silver - 7 |
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FILM: “Different Scents for Different Gents” and “Kiss” by Wieden + Kennedy, Portland, USA, Products & Services, Cosmetics and Beauty |
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FILM CRAFT: “New Kid” by Saatchi & Saatchi New York, USA for Copywriting |
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FILM CRAFT: “Smell Like a Man” and “Man” by Wieden + Kennedy, Port USA for Direction |
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OUTDOOR: “Mummy,” “Teddy Bed” and “Teddy Hug” by Grey Group Kuala Lumpur, Malaysia for Posters Consumer Products: Household Campaign |
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PR: “Women Against Lazy Stubble” by BBDO Mumbai, India for Best Integrated Campaign Led by PR |
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PRESS: Dirt Magnets “Coffee/Ink/Egg/Ketchup” by Leo Burnett Mumbai, India in Household: Cleaning Products |
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RADIO: “SKA” by Leo Burnett San Juan, Puerto Rico in Household |
Bronze - 4 |
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FILM: “New Kid” by Saatchi & Saatchi New York, USA for Other Film Content - Internet Film |
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MEDIA: “Tide Magttraction” by Leo Burnett Mumbai, India for Best Use of Magazines |
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PRESS: “Artist,” "Rocker,” and “Cowboy” by Leo Burnett Toronto, Canada for Photography |
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PRESS: Olympics “Kids” and “You'll Never Walk Alone” by Wieden + Kennedy, Portland, USA for Corporate Image |
Touching lives, improving life. P&G™