Procter & Gamble

In 1998, Procter & Gamble created a new product category in the laundry aisle by launching Febreze Fabric Refresher, the first product of its kind to eliminate unwanted household odors from soft surfaces. Now, twelve years later, Febreze continues to lead the fabric and air care categories while bringing new product and scent innovations to market.

In 2008, the preeminent Febreze Fabric Refresher was upgraded to feature a fine mist spray that eliminates everyday odors on fabrics and in the air. Today, the Fabric Refresher line remains popular and includes products to suit every need—Antimicrobial, Febreze Auto, Pet Odor Eliminator, Allergen Reducer, Extreme SPORT, and To Go.

The brand has also expanded its odor-elimination and scenting expertise by introducing a premium décor line, Febreze Home Collection, and even bringing exotic scents from around the globe to the home with its Destination Collection. Throughout its history and successful product introductions, Febreze has become more than a mass retailer favorite…it’s truly a breath of fresh air.