Duracell
Trusted everywhere, Duracell has been meeting the power needs of people around the world for more than 40 years.
Duracell is the world’s leading manufacturer of high-performance alkaline batteries. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.
The Duracell name—originally coined as a shortened form of “durable cell”—is synonymous with innovation. The brand has made advances in single-use, renewable, and personal device-charging technologies, while marketing general-purpose flashlights and the advanced Daylite® LED flashlights.
Duracell’s Smart Power Lab
The holiday season annually becomes a time for People Power in Times Square where consumers get the singular opportunity to help light up the New Year by contributing their pedaling energy. Duracell captures the power generated, stores it in batteries and then releases it when the Ball drops on New Year’s Eve to light up the numerals that represent the year. Join us on Broadway in New York City this year as Duracell helps people power the new decade.
Touching lives, improving life. P&G™