Procter & Gamble

Wella Professionals has a strong heritage of outstanding leadership in the salon industry. For over 125 years, Wella Professionals has perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. With extensive experience and a valued reputation worldwide, Wella Professionals redefines the standard in color and service. It does so with advancing technology that takes professional results to the next level with the passion and vision to deliver superior results that delight both stylists and their clients.

Wella’s union of artistic creativity and breakthrough product technology inspires international trends and ultimately fosters the stylist and client relationship to enhance the salon business. In the past year alone, Wella Professionals has relaunched both the permanent hair color line Koleston Perfect and Color Touch demi-permanent crème color. Koleston Perfect features the new Triluxiv technology with a gentler, conditioning formula, while the new Color Touch delivers more multi-dimensional color and luminosity through the highly advanced Light²Color Complex. Wella’s superior performance and expansive shade portfolio make it an indispensable brand in salons throughout the world.

Bridging the Parallels Between Fashion and Hair

Wella Professionals brings together the female fashion force of Catherine Malandrino, Eva Scrivo, and Odile Gilbert, who collaborated on the hair for Malandrino’s fall 2009 fashion show. Each woman brought a distinct creative eye and feminine edge to produce an eye-catching and unique look on the runway.

Malandrino’s spring 2009 collection showcased a 1940s era “rockabilly chignon” with highlighted extensions to accentuate the up ‘do. The following season’s incarnation pushed the envelope even further, demonstrating Wella’s philosophy that if you can imagine it, you can create it. Drawing on the 1930s Surrealist movement, out-of-the-box creativity is reflected in the color and styling partnership led by colorist Eva Scrivo and stylist Odile Gilbert.