HUGO BOSS
HUGO BOSS fragrances all stand for living out one’s ideals of success, expressed in ways that reflect the HUGO BOSS fashion brand lines.
BOSS Black, the HUGO BOSS core fashion brand, stands for clear-cut contemporary design, specially selected fabric qualities, and high-quality detail. Inspired by this fashion, BOSS BOTTLED fragrance was launched in 1998. It has become a classic fragrance while remaining modern and relevant for today’s successful and ambitious man. The BOSS Black fragrance family includes both male and female fragrances, such as BOSS Femme, BOSS Soul, and BOSS Pure.
BOSS Orange casualwear looks for men and women are designed to express the urban lifestyle of the world’s cosmopolitan capitals. BOSS Orange, the youngest HUGO BOSS fragrance brand, was launched in summer 2009. It is a truly “feel-good” fragrance for people who are not afraid to follow their passions and wear their hearts on their sleeve.
The HUGO brand delivers unconventional looks for men and women with a modern urban attitude, embodying an avant-garde yet confident style. The first HUGO fragrance, HUGO Man, is an innovative and fresh approach to fragrance designed for young male consumers. Fifteen years after its introduction, HUGO Man remains a global best-seller. Several additional HUGO fragrances have been launched for men and women, most recently HUGO Element in 2009.
Creative Expressions
In 2008, the HUGO brand launched a design competition, HUGO Create, using an online platform that allows creative consumers to express themselves and share their work within creative communities.
In two years, hugocreate.com has received over 24,000 designs from 109 countries. One design has been selected to adorn a Limited Edition of the iconic HUGO Man bottle.
Touching lives, improving life. P&G™